Apply the latest advances in neuroscience to your real-world persuasion and influence strategies for immediate results.


In Amplify Your Influence:

Transform How You Communicate and Lead,

celebrated keynote speaker, trainer and leadership coach René Rodriguez delivers an eye-opening roadmap to using applied neuroscience to improve readers’ communication ability, critical thinking, cultural awareness, and leadership skills.


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In Amplify Your Influence: Transform How You Communicate and Lead, expert communications and leadership coach René Rodriguez delivers an accessible blueprint for applying the principles of neuroscience and behavioral psychology to your leadership and communications techniques. The book will transform how you communicate with and lead others by demonstrating the real-world potential of the latest brain and behavior research.

The author avoids superfluous theory and provides actionable tips, useful frameworks, guided practice, and simple application exercises to teach you new and lasting behaviors that influence how others perceive and understand you. You’ll improve your communication methods, critical thinking, cultural awareness, and your ability to persuade others.

Amplify Your Influence shows you how to leverage a variety of behavioral motivators to achieve positive outcomes and results and frame your ideas in a way that encourages engagement and gets an active response from your followers. You’ll also find out how to intentionally choose a communication style aligned with your influence objective.

The book demonstrates the power of compelling storytelling by discussing three key kinds of narratives: signature, core, and “why” stories. It guides you through the creation of your story matrix, which will bring to the surface the things you believe in and what you want to teach to anyone listening. Explorations of the impact of visible stress on your ability to influence others, the importance of body language, presence, and posture to your communication strategy, and critical listening skills round out the material.

Amplify Your Influence is an indispensable resource for executives, managers, sales professionals, and other leaders seeking to improve their ability to effect change in the office, the boardroom, the classroom, and anywhere else they find themselves.


“René’s process helped me understand how to structure talks that are memorable, flow more smoothly and make a much bigger impact. The AMPLIFII methodology turned me from a ‘talker’ to a ‘speaker.’ I highly recommend this book!”

—Brad Lea, CEO, Lightspeed VT

“If you want to improve your presentation skills, this is the book for you. René has masterfully organized a series of strategies that will improve anyone’s influence regardless of their experience. I consider him a ‘black belt’ in influence and communication.”

—Rorion Gracie, Co-Founder, UFC; Author of The Gracie Diet

“If you find yourself searching for a more effective and authentic communication, you’ll find it inside this book. René Rodriguez shares his mastery of influence allowing you to speak and lead with your heart in sequence with your mind.”

—Tyler Lorenzen, CEO, PURIS

“Leading is a privilege and responsibility that requires engaging people, creating understanding, and mobilizing to action. René does a brilliant job in bringing these critical leadership tenets to life in a simple and straightforward way. His powerful frameworks, will help your heart and head speak in unison to let the authenticity in you truly shine through.”

—Marcelo E. Montero, Retired Executive, Cargill

“René provides a deep dive into the power of influence and its importance in every aspect of our lives. Whether you’re a leader working to motivate a sales team or a parent trying to convince your kids to brush their teeth, this book breaks down the science behind the power of influence and the keys to becoming a successful communicator, influencer, and leader. This is THE playbook for becoming an effective influencer both personally and professionally.”

—Clayton Collins, CEO, HW Media; Publisher, HousingWire

“Amplify Your Influence is the first book of its kind to finally take what we have learned in science and make it applicable and approachable to not only leaders, but anyone who needs to influence behavior. This book could not have come at a better time.”

—Dr. Al H Ringleb, JD,PhD, President and Founder, CIMBA; Co-Founder, Neuroleadership Institute


Perfect for executives, managers, and other business leaders, Amplify Your Influence is required reading for anyone seeking to improve their ability to effect change in the people around them, whether they’re in the office, the boardroom, the classroom, or at home.


For over two decades, René has been researching and applying behavioral neuroscience as a dynamic keynote speaker, leadership advisor, world-class sales expert, and renowned speaker coach. He has also trained more than 100,000 people in applying behavioral psychology and neurology methodologies to solve some of the toughest challenges in leadership, sales, and change.

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